From Gray King - LinkedIn Post - 6/14/2024
Ripped from the headlines - exciting times in my corner of the retail world!
From Retail Dive - lululemon CEO says it missed opportunities in the women’s business in Q1
"McDonald blamed the miss mostly on a color palette in its core leggings category that was too narrow, as well as out-of-stocks in smaller sizes".
That's right - if their sizing had been better they would have driven more sales!
I have read some analysis that was surprised by this misstep in execution on size curves, but you would be amazed at what little attention sizing by location receives at some brands and retailers. At Sizeo we are focused on this issue of Size Optimization and deliver the industry's best size execution based on advanced AI-driven models.
In the current retail environment, no one, not even the great lululemon can ignore the importance of size precision. Having the correct sized merchandise in the right location matters.
Calvin McDonald send me a note, love to talk about how we can help.
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